Drayton Bird wants me shot…
I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas.
Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head.
So, what happened?
Well, as usual, it’s my fault…
I asked too many questions.
After the popularity of my previous expert interviews with the likes of Alastaire Allday and Andy Maslen, I thought I’d try reeling in another big fish and invited Drayton Bird to run the gauntlet of my usual quiz.
He kindly agreed to take part. Indeed, he’s gone one further and recorded an insightful video response.
Though the questions required some thought, Drayton has risen to the challenge and in doing so has provided some excellent answers. I think a lot of readers will find them both entertaining and useful.
From explaining which emotions can be most effective in your copy to revealing the copywriters that have had the biggest influence on his own career, Drayton covers many of the issues we’re challenged with each day as a copywriter.
So, I hope you enjoy it.
Indeed, be sure to leave a comment below if you find Drayton’s video helpful.
Oh, and mind out for the seagulls…
P.S. If you’d like to get even more sagely advise from Drayton Bird, I’d fully recommend getting hold of his How to Write and Persuade video series.
Over a number of incredibly insightful and very thorough videos, Drayton shares his vast experience of what really works when it comes to direct response copywriting.
And please, if you do get hold of Drayton’s video series, keep in touch to let me know what you think so I can share your thoughts with other readers.