I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business.

Glenn Fisher Copywriter
Me: Catching some sun on the Seine in Paris.

As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap.

Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy to oblige.

You can email me at allgoodcopy@gmail.com

Anyhow, this time round, Karim – the chap asking the questions – quizzed me on what direct response copywriting actually is, how to get good at it and why human psychology is so important to any budding salesman.

Despite Karim having some trouble with the microphone his end, I listened to the recording he’s put together for his blog and think it makes for a relatively interesting half an hour.

So, if you’re in the office or on the road, plug your headphones in and have a listen.

Or, if you’re particularly strange, you can turn off the Pink Floyd record you’re rocking to and blast my dour tones out instead.

I hope you found that useful. Indeed, if so, please take a moment to say so in the comments below. It would be much appreciated.



Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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