It’s not everyday you’re able to chat to a legend of the direct marketing world…

But on the day I recorded this second episode of The All Good Copy Podcast, that’s exactly what I did.

Brian Kurtz has been in the game for nearly 40 years and has pretty much seen it all.

He’s worked with almost every recognised name in the US marketing scene and counts the likes of Jay Abraham and Clayton Makepeace as close friends.

I was amazed to hear he was even mentored by the famous Gene Schwartz, author of the seminal Breakthrough Advertising.

In our chat we talk about how marketing has changed over the years, how to avoid being an ‘annoying marketer’ and Brian shares the names of some lesser-known copywriters you should definitely check out.

I hope you thoroughly enjoy the episode and please do like and share it with your friends and colleagues.

Here are the links to listen and download:

Listen on iTunes

Listen on Spotify

Listen on SoundCloud

NOTES FROM THE PODCAST:

You can find Brian’s books on Amazon here:

The Advertising Solution and Overdeliver.

You can find a link to The Groucho Marx Letters on Amazon here

You can find out more about Glove and Boots here.

Once again, thank you to my wonderful partner Ruth for the watercolour sketch.

I’ll be taking a break over Christmas and New Year, but The All Good Copy Podcast will be back in January and I’m pleased to say that episode three will feature the lovely and brilliant Jo Duncan of Lean Content.

Until then, have an amazing Christmas and enjoy episode two.

P.S. If you’d like to hear more about the history of direct marketing and how it’s changed, there’s a great interview with one of my mentors, Mark Ford, at the back of my book The Art of the Click.

You can pick up a copy of that here.

Author

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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