As a copywriter, I seem to spend my life reading and writing marketing emails.

So, I thought it would be a good idea to talk to someone who knows a fair bit about email marketing.

Jenna Tiffany fits that bill perfectly.

I met Jenna whilst judging the ‘Best Use of Email’ category at the DMA Awards in London.

As we discussed various entries it was obvious she knows a thing or two about what makes good email.

So, it’s my absolute pleasure to have her feature here on episode six of The All Good Copy Podcast.

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We touch on some fundamentals of email marketing, as well as discussing some more technical issues…and the dreaded subject of GDPR. Argh.

It was a great chat and Jenna shares some really useful insight for anyone writing for email, or if you’re thinking of marketing your own copywriting services through the channel.

I hope you thoroughly enjoy the episode and please do like and share it around the Interweb if you do.


Jenna Tiffany is the founder of Let’s Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let’s Talk Strategy here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

You can check our Really Good Emails here.

You can find out more about the email monitoring tool Jenna uses here.

You can find out more about The DMA here.

How I Escaped My Certain Fate by Stewart Lee is available on Amazon here.

Don’t forget too…if you enjoy this episode there’s five more great chats in the archive with Tom Albrighton, Brian Kurtz, Jo Duncan, Nick Parker and Vikki Ross.

You can find the archive here.


Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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