Author

Glenn Fisher

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Well, it’s a pleasure to find you here in 2019.How are you getting on? Liking the place, or not too sure?After a bit of a break over the Christmas period, I’m back in the hot seat this week and tackling 2019 head on.I’m pleased to say, as well as making some good headway on some copy jobs, I’ve already been able to sort a brand new episode of The All Good Copy Podcast.We’ll get to…

It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I recorded this second episode of The All Good Copy Podcast, that’s exactly what I did. Brian Kurtz has been in the game for nearly 40 years and has pretty much seen it all. He’s worked with almost every recognised name in the US marketing scene and counts the likes of Jay Abraham and Clayton Makepeace…

It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good technical reason why so many of these sales letters go on for ages and repeat themselves endlessly?” Put simply:…

Exciting news… I’m pleased to say, after a heck of a long time getting it all sorted, I’ve finally launched the brand new All Good Copy Podcast. Hurrah. After randomly interviewing people for many years and leaving audio files scattered around the web, the aim here is really to organise future interviews a bit better… And have plenty of fun in the process. Series one will consist of ten episodes with a whole range of…

Regular reader Jared wrote in to say: “In Thomas Friedman’s book Thank You for Being Late he talks about the capacity of computer algorithms to write like humans. Friedman gives examples of algorithms writing sports columns or even poems that sound like they were written by humans. Jared goes on to ask: “Is there a danger that human copywriters could one day soon be replaced by an advanced algorithm that has figured out how to…

“A rose by any other name would smell as sweet.” So wrote old Bill Shakes, the frilly-collared play-dude. I’m not a massive Shakespeare fan, but try as I might, I couldn’t get that quote out of my mind whilst writing up the interview I have to share with you here. You see the ‘rose’ we’re concerned with here does have another name… It’s Megan. Megan Rose. See what I’ve done there. It’s great, right? What?…

It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both have pictures hanging on Gertrude’s walls… Both are considered geniuses… And both are pushing the boundaries of art to…

You may know him as Kento. Or you may know him by his Spanish name: Pedro. For a short while, I knew him as Hector. Before a fellow writer and marketer, Thomas Goosey, enlightened me. In case you don’t recognise his name, he looks like this: He’s a children’s television character that’s become a meme. He’s usually used as a GIF to express shock. I like him. He’s funny. But why the freaking lobster am…