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Monthly Reading

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A somewhat crime-heavy reading list this month! But that’s the thing with many crime novels: they’re often such easy reads that when you read one, you want to read another. It’s for this very reason that I think it’s worth dipping into the genre every now and again to look at what makes them so easy to read. Naturally, if you can emulate that reading ease in your copywriting, you’ll be on to a winner.…

As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, of course, you’ve read them already, in which case do please comment below and share your own thoughts on what…

A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book was available in translation – Death and the Penguin. Since then he’s written about five or six more novels and…

Weirdly, the book I’ve spent most time with recently isn’t on my copywriter reading list for this month. It’s a book called Skippy Dies by Paul Murray. So, how come it hasn’t made it? Well, the first two thirds are great. A really noisy, messy novel that’s full of life. But I’ve really struggled with the last part of the book and for that reason I’m going to relegate it to an honourable mention, rather than a…

Apologies to those who missed the June reading list. Due to me travelling so much last month, I wasn’t able to put one together. But I’ve taken this opportunity to slightly change the angle of my reading lists. Whereas before I was telling you what I’ll be reading over the next month, from now on I’ll reveal the three best books I’ve read recently. This way, you can be sure that each of my recommendations…

We’re already into May and I’m already well into my first recommendation for this month. First though, let’s just recap on last month’s suggestions… We had What is the What by Dave Eggers and I must say it was an excellent book. If you haven’t read it yet, make time for it. I’m not sure it’s directly influenced my copywriting yet, but it has nudged my view of the world somewhat. It was a real…

Following my guest post in John Forde’s excellent Copywriter’s Roundtable, I received an email from a fellow copywriter called Tony. He was interested in my idea of fuelling your brain by reading books that aren’t typically associated with copywriting. Don’t get me wrong, each month I make sure I read at least one book that touches directly on copywriting or marketing theory… I just don’t limit myself to such books. The idea struck a chord…