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Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. It put me off reading at all. It wasn’t until I was in my twenties that I had somewhat of…

It’s one of those copy jobs you can’t imagine anyone actually has. You not only get to read loads of books… But your writing appears on every one you do read. Pretty cool. I’m talking, in case you haven’t guessed, about writing the ‘blurb’ on the back of a book. You know…that 200-or-so-word synopsis designed to convert the casual bookshop browser into a buyer. Well, it was my great pleasure this week to interview someone…

A small gift for you this week… You see, I’ve been doing a little ‘work’ on the website recently in an attempt to attract some new writers to AllGoodCopy.com. But don’t worry: you’ll be seeing the benefits soon. Indeed, though it’s not officially launched yet, there’s some much cleaner and better organised design coming your way soon… And I’ll soon be telling you about a whole new feature where you’ll receive additional weekly insight from…

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy…

There’s a small, six-letter word that’s used far too much in copywriting… And I don’t like it. Do I hate it? Possibly. To me, it’s a sign that – as a copywriter – you’re being lazy, that you’ve run out of steam and can’t be bothered to think properly about what you’re writing. Actually, to be fair it might be that you’re writing copy for a weak product or service, so you’re forced to rely…

To write truly successful sales letters, you need to understand inherently what makes people buy things. It’s not easy. It takes time. You need to watch people. You need to listen to people. You need to interact with people. Put the time in and eventually you’ll start to think differently. You’ll be able to look beyond the literal. You’ll be able to speak to your readers on an almost subconscious level. But hold on. We’re…

I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot. When I got in touch with him about an interview for AllGoodCopy.com, he kindly agreed. During a thoroughly enjoyable discussion we spoke about writing,…

No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. Not even copywriters. (Hey, there’s no shame in it: reading copy is the last thing I want to do when I…

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re working on. From understanding the importance of a varied vocabulary to learning how to swallow your creative pride, Buy This…

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are heading into the dark. Even with a well thought-out idea and a tight structure in mind, those first words are…