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AWAI

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Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of many Agora affiliates, I’ve been visiting Delray for many years to regularly catch up with some of the top writers in the direct response industry. But that’s not why I’m suggesting we take a field trip today. The thought…

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s AWAI Copywriting Bootcamp, which I’m here in Delray Beach, Florida to attend. In the past two days I’ve seen direct…

One of the most fundamental things you can do in a headline is to make a promise to the reader. In fact, it’s probably one of the most often used techniques when it comes to writing headlines for direct response copy. With financial copy I’m sure you’ve come across many headlines promising that if you buy stock Y you could make X per cent gain… And in health copy you’ll have no doubt come across…