6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving home later today. Realise how much I have to do today. Worry I’m not going to get chance to write an All Good Copy email. Wonder if I could record my day and whether that would be interesting […]
Tag Archives: COPY PSYCHOLOGY
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter a copywriter has just sent me to review. In the time it takes me to get from Leicester Square to the Balls Pond Road, I’ve read it. It flows well, really well. I’m excited to see how […]
You know that feeling when you read something you agree with and you start nodding? Even though you’re just reading words on a page, the author has written something that strikes such a chord, you can’t help but crack a wry smile, nod along and think: yeah, I thought that too. Do you ever get that? […]
16
Oct
Oct
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of many Agora affiliates, I’ve been visiting Delray for many years to regularly catch up with some of the top writers […]
16
Aug
Aug
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the […]
15
Mar
Mar
I want to talk about the end… The moment you know the inevitable is upon you. The moment you see everything flash before your eyes and wonder if you’ve done enough. The moment you quietly whisper into the vast, empty abyss and ask… Dear reader, do you actually want to buy this? Yes – I’m […]
15
Mar
Mar
I often compare writing a successful direct-response sales letter to passing your driving test… Providing you don’t make any major errors and you manage to keep the minors to a minimum – you should be OK. If figures then that when you start learning about copywriting, you generally tend to focus on avoiding the bigger […]
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult. A lot of stuff is nothing more than swipe file collections (which you can build for free), audio interviews (which involve one copywriter gushing over another) or long and boring part-work courses (that take forever and a day to […]
You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on so and so’s latest copywriting seminar. That’s great news. But is it the best way to promote that offer? Is good news always a good thing? Not necessarily. When it comes […]
You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on Tony Owl’s brand new copywriting seminar. That’s great news – you love Tony Owl. But is it the best way to promote Tony’s offer? Is good news always a good thing? Not necessarily. […]
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