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It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both have pictures hanging on Gertrude’s walls… Both are considered geniuses… And both are pushing the boundaries of art to…

“All my experience says that for a great many products, long copy sells more than short…” Those are the words of David Ogilvy, in Ogilvy on Advertising. He was a pretty experienced guy when it came to copywriting… Did a few good things, apparently. Interestingly, Ogilvy went on to suggest one of the reasons behind this idea is “advertisements with long copy convey the impression that you have something important to say, whether people read the copy…

Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there. You see, my publisher has set up a cool little thing were you can access and read a sample chapter of the book. The chapter I’ve made available is a chapter that delves into the importance of ideas.…

Before we get into this piece… A thank you. Thank you to all those readers who took part in my live webinar last Thursday (30th August). It was great to chat to you and from the feedback I’ve had, people found it really useful. That’s great. If you were unable to attend but you did pre-order the book, you should have received an email from me with the recording. Plus…you should have received a link…

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here: Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get in the way of your own creativity. The piece is all about the feeling a lot of people get -…