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I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy…

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his work, you should be. You’ll learn far more about good copy reading The Old Man and the Sea than boring…

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint venture website, you’ve probably come across its older brother: the 60-day trial. To be honest, I’m fed up of both.…

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write…

Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing helps too.) I’ve seen him speak a few times now. But over in the US recently, it was the first…

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s AWAI Copywriting Bootcamp, which I’m here in Delray Beach, Florida to attend. In the past two days I’ve seen direct…

As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, of course, you’ve read them already, in which case do please comment below and share your own thoughts on what…

To write truly successful sales letters, you need to understand inherently what makes people buy things. It’s not easy. It takes time. You need to watch people. You need to listen to people. You need to interact with people. Put the time in and eventually you’ll start to think differently. You’ll be able to look beyond the literal. You’ll be able to speak to your readers on an almost subconscious level. But hold on. We’re…

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development companies in America, these days he runs FastEffectiveCopy.com, along with his business partner David Garfinkel. I caught up with him…

A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book was available in translation – Death and the Penguin. Since then he’s written about five or six more novels and…