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Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are all a bit doolally. Tell me I’m not alone… Oh, God…please tell me. *SLAPS HIMSELF* In seriousness, it’s a real…

I’m an idiot. I’ve had my suspicions for a long time. But now I know for sure. You’re probably an idiot too. Sorry. It’s just the way it goes with us copywriters. Yes, I’m suggesting most of us copywriters are idiots. “Hold on, Glenn. Not so fast. Don’t you know I’ve got a top level IQ and I always win the local pub’s quiz night?” Yep. Yep. I know all that, but if you’re a…

Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will help you shave hours off the time you spend reviewing and editing your copy. And it’ll make your copy a damn sight more effective. It’s almost too simple to follow… And it only takes about five minutes from start to finish. Sound interesting? Good. Let me show you what it’s all about… Why the golden…

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy…

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his work, you should be. You’ll learn far more about good copy reading The Old Man and the Sea than boring…

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint venture website, you’ve probably come across its older brother: the 60-day trial. To be honest, I’m fed up of both.…

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write…

Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing helps too.) I’ve seen him speak a few times now. But over in the US recently, it was the first…

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s AWAI Copywriting Bootcamp, which I’m here in Delray Beach, Florida to attend. In the past two days I’ve seen direct…

As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, of course, you’ve read them already, in which case do please comment below and share your own thoughts on what…