Tag

Copywriting Interview

Browsing

If you’ve ever seen a smoothie in a shop wearing a woolly hat… You’ve probably come across the brand Innocent. Renowned for producing said smoothies – as well as veg pots and various juices made up entirely of natural ingredients – Innocent has become widely recognised around the world. Sure, a good product has helped its rise… But so has good copy and a consistent tone of voice that is quickly recognisable as soon as you…

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development companies in America, these days he runs FastEffectiveCopy.com, along with his business partner David Garfinkel. I caught up with him…