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“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write…

I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1, you can also download it for free with a simple ‘tweet’. Yup. All you need to do is tell your friends about it and then you’ll be able to download it for free. (You can also share it on LinkedIn or Facebook.) Inside I’ve brought together ten simple rules that I recommend you follow when…

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re working on. From understanding the importance of a varied vocabulary to learning how to swallow your creative pride, Buy This…

Nick Usborne is a successful copywriter – who originally hails from Sussex – living and writing in Canada. I’ve seen him speak a couple of times over the years and he always strikes me as a copywriter who’s very comfortable with his work. What exactly do I mean by that – he’s comfortable? Well, I guess it’s a feeling he puts across. In the presentations I’ve seen him give he’s very relaxed, very soft in…

I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult. A lot of stuff is nothing more than swipe file collections (which you can build for free), audio interviews (which involve one copywriter gushing over another) or long and boring part-work courses (that take forever and a day to get to the good stuff). That’s why I think this video series from Drayton Bird is…