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Dan Ariely

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If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy a copywriter… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters will have read this. I have. In fact, I’ve read it a couple of times. But before too long I’ll…

A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book was available in translation – Death and the Penguin. Since then he’s written about five or six more novels and…