David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, but I’m […]
Tag Archives: Dave Trott
“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you do. […]
As the rain pelts down outside, we take our seats in the main hall. I guess this is what they call a buzz. To me, I’m not so sure, it’s more of a warmth. A glow maybe? It might just be the lights bouncing off the wood-lined walls. Maybe it’s that most people have a day off work. But I think […]
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Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of many Agora affiliates, I’ve been visiting Delray for many years to regularly catch up with some of the top writers […]