I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should […]
Tag Archives: DIRECT MARKETING
I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]
With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and […]
You could have the best sales promotion in the world… But if the copy you’re using to direct readers to that promotion is rubbish… Then your promotion is ultimately pointless – regardless of how good it is. Some people call if ‘lift’ copy… Some call it ‘endorsement’ copy… Some call it ‘ad’ copy… And I’m […]