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I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should check him out @JoePolish – you’ll learn a lot. Parris Lampropoulos is a fellow copywriter who’s been working with the famous Boardroom…

I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1, you can also download it for free with a simple ‘tweet’. Yup. All you need to do is tell your friends about it and then you’ll be able to download it for free. (You can also share it on LinkedIn or Facebook.) Inside I’ve brought together ten simple rules that I recommend you follow when…

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re working on. From understanding the importance of a varied vocabulary to learning how to swallow your creative pride, Buy This…

With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and to find out once and for all what the most essential word in copywriting is. With a nod to Twitter,…

You could have the best sales promotion in the world… But if the copy you’re using to direct readers to that promotion is rubbish… Then your promotion is ultimately pointless – regardless of how good it is. Some people call if ‘lift’ copy… Some call it ‘endorsement’ copy… Some call it ‘ad’ copy… And I’m sure there are a million other names for it too. But to be sure we’re on the same page here,…