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I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, or wanted to review my answers all in one place, I thought it would be a good…

Before we get into this piece… A thank you. Thank you to all those readers who took part in my live webinar last Thursday (30th August). It was great to chat to you and from the feedback I’ve had, people found it really useful. That’s great. If you were unable to attend but you did pre-order the book, you should have received an email from me with the recording. Plus…you should have received a link…

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea I’m writing about is a live one and new stories are breaking all the time about what’s going on in…

If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. I’ll be using it as a platform to talk about my upcoming book – being released later…

A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small fishing port on the east coast of England. And it’s, er, great. Anyhow, we’re over 60% of the way towards…

I am not an athlete. I can barely run. About two years ago, I managed to train enough to run a 10k around Richmond Park in London. It was tough. Since then, I haven’t run again. I wish I were fitter. My partner says she doesn’t mind. But still, I wish I were fitter. Everyone does, right? So, this year I’m going to run again. I’m going to run around my home town of Grimsby…

Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible attempt at a Groucho Marx-inspired joke that has nothing to do with what I want to write about today. Or does it? Stand back… Tenuous link approaching… You see, opening with my crap joke there was incredibly self-indulgent. It amuses me – because silly things do – but does it amuse you? Mostly likely not.…

What’s the most important word in copywriting? Most people would say ‘you’. When I first started out in the industry, I remember one of the first direct response sales letters I wrote was for a personal finance newsletter. The idea was based around an article about the best ways to ask for a pay-rise. A quick check in my old swipe file and the headline ended up being: ‘Are you being ripped off by your…

You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and just don’t know where to begin. How in the holy chicken nugget are you going to spew forth 40-50 pages of a sales letter from nothing? You start sweating…pacing the room…eating more biscuits than any one person should. You start imagining yourself in other careers…train driver…estate agent…children’s entertainer…who wants to be a copywriter anyway…it’s a…

Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to observe. Andy worries people are losing this skill. Worse, he worries copywriters aren’t spending enough time studying people and what…