Official figures vary… But somewhere between 55% and 75% of all email is now read on mobile. One report predicts by end of 2018… 80% of people will read their email on a mobile device. That’s huge. And as a copywriter, it’s something you must be aware of. Indeed, sat at a little wooden table […]
Tag Archives: Direct Response
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter a copywriter has just sent me to review. In the time it takes me to get from Leicester Square to the Balls Pond Road, I’ve read it. It flows well, really well. I’m excited to see how […]
Merry Christmas, my fellow copy enthusiast! We’re pretty much ready for the big day here at the Fisher household… Presents are under the tree… holiday odd jobs have begun in earnest (such as re-grouting the kitchen)… and the dog has his embarrassing Christmas jumper on (that’s him on the right there). I’m excited. Far from being a […]
I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great to catch up with so many friends on this side of the pond and meet so many new people. I’ve met marketing experts, copywriting legends and best-selling authors… And, as ever when I make the trip over here, I’ve […]
I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The UK Copy Call is. He wrote: “Just a quick note to say: I don’t usually go in for most of the ‘people talking about being copywriters’ stuff that seems to be out there right now, but UK […]
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Nov
Nov
Though it might look like nonsense right now… I guarantee it will help you shave hours off the time you spend reviewing and editing your copy. And it’ll make your copy a damn sight more effective. It’s almost too simple to follow… And it only takes about five minutes from start to finish. Sound interesting? Good. Let me show you what […]
Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]
The local shop in my village has finally figured out the perfect marriage of impulse purchase and value. There I am… Waiting for the assistant to pack my stuff and ring it through the register… And I notice them… Four Kit Kats for £1. I know I shouldn’t. But four… FOUR… for just £1. That’s […]
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Oct
Oct
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month. But before I do anything… I should apologise: I’ve been out of action for a little while. […]
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller knew the […]