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Ernest Hemingway

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Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of this comes from my own personal experience and is a reaction to how I tend to work personally. Needless to…

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his work, you should be. You’ll learn far more about good copy reading The Old Man and the Sea than boring…

“Live. Die. Repeat.” That’s the tagline of Tom Cruise’s new movie, Edge of Tomorrow. Have you seen it? Basically Tom Cruise gets the blood of an alien on him, which means that whenever he’s killed he returns to the day he got the alien blood on him. He meets Emily Blunt and then he has to save the world. A regular day at the office for Cruise. To be fair though, it’s actually OK. In…