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Glenn Fisher

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I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, or wanted to review my answers all in one place, I thought it would be a good…

Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there. You see, my publisher has set up a cool little thing were you can access and read a sample chapter of the book. The chapter I’ve made available is a chapter that delves into the importance of ideas.…

Questions in copy can be dangerous… Do you agree? No. And there you go: my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. … … … Wait. What happened there? Well, I asked a question. You had an answer. The transaction ended. Hell, I wouldn’t blame you if you couldn’t be bothered to find out why I was asking the question in the…

I think it was Kurt Vonnegut who said it… “If you can’t explain your story to a fourteen-year-old in one sentence, you’ve got a problem with your story.” Something like that. Possibly. And hell, if he didn’t say it, he should have. It sounds like something he’d say. Anyway, it’s a useful little thought. Indeed, I had it in the back of my mind all through my years studying creative writing and it served me…

“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk in before the tea bag or after the water. I live a pretty controversial life myself by putting the milk in first… And in Earl Grey no less, an already-too-weak-tea in most people’s eyes. But blimey… This Spiteri chap blows my blasphemy out of the water. “Yeah,” he goes on, “I’m not a tea drinker…

David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, but I’m giving Bukowski the nod. I like that downtrodden, underdog realism stuff. He championed the marginalised brilliantly. A good…

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here: Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get in the way of your own creativity. The piece is all about the feeling a lot of people get -…

“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns have a U.S.P.” A U.S.P is a unique selling proposition. It’s something that sets a product or service apart from the competition. But you knew that. And you probably know — deep down — the majority of modern advertising lacks one. Weird thing is: the quote above is not from a creative director lamenting the…

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea I’m writing about is a live one and new stories are breaking all the time about what’s going on in…

It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve been reading for a while you’ll know this bad boy has been baking in the oven…