I want to take some time to write up a presentation I’ve given a couple of times on writing adverts. Though my thoughts on this were targeted towards writing adverts specifically for email (i.e. to be used in email newsletters like this one), the theory can be used for most advert varieties. So, whether you’re […]
Tag Archives: GLENN FISHER
Working in the world of direct response is great. Why? Because it’s cold, hard and emotionless. Wait. That doesn’t sound good. But it is. Trust me. Of course, we copywriters spend the majority of our time desperately trying to inject emotion into our writing and into our readers… But in the true light of day, the market is […]
In Oliver Stone’s 1991 film, JFK, Joe Pesci plays Dave Ferrie, an American pilot alleged to have been involved in Kennedy’s unfortunate assassination. Dave Ferrie: Was his crime plotting to kill JFK or simply those ridiculous eyebrows?” The first thing you notice about Ferrie are his eyebrows. They’re ridiculous. A quick search on Google images and you […]
As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, […]
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass too. On the flipside: if your idea is good, writing the copy will be much easier, and faster. And chances are, your copy will be […]
This will upset some copywriters. But it will cause other copywriters joy. You see this is a piece about how to write more engagingly. But it’s not entitled 15 Tips For Writing More Engagingly. I dislike those pieces. I dislike them immensely. I see them all over the Internet. On Twitter, on LinkedIn, littering my inbox. 10 Rules […]
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It’s 1938… Very bad things are going down in Europe. Anti-Semitism is rife. The Nazi’s are about to annex Austria. And for a little known university graduate, there’s no choice… He needs to get out of the country. Fast. He flees to America. He’s lucky. He gets a graduate place at Columbia University, where he […]
Before we get to into this, some great news… I’m writing today from a hotel room in east London, where I’m looking out over the Tower of London. I made the trip down from my usual northern seaside hideout to attend the shortlist reveal event for the Business Book Awards 2019. My book, The Art of the […]
I’m in the nurse’s office. What do you do, she asks? A writer, I say. She stops. Gives me the look. We’re looking around a house for sale. What do you do, the estate agent asks? A writer, I say. She stops. Gives me the look. A mortgage advisor comes round to value our house. What do you do, he asks? […]
A rose by any other name would smell as sweet.” So wrote old Bill Shakes, the frilly-collared play-dude. I’m not a massive Shakespeare fan, but try as I might, I couldn’t get that quote out of my mind whilst writing up the interview I have to share with you here. You see the ‘rose’ we’re […]