Sometimes ideas are right there in your face, shouting at you like an arrogant teenage kid who thinks they know best. Other times they’re nowhere to be seen, like your broke mate Steve who’s always in the toilet when it’s his round at the bar. I’ll tell you what… From now on, let’s boycott ideas. […]
Tag Archives: GLENN FISHER
Paul Gauguin was a bit of a dick. At the age of twenty-three he lucked into a cushy job at the Paris Bourse (France’s stock exchange). A friend of the family had organised it for him and it paid a good salary. Paul was quick to get the hang of trading and turned out to […]
Here’s the plan… I’m going to hit you with five fast chunks of concise copy thought. Ready? Some Ideas Suck Some of your ideas will suck. And that’s OK. No one hits gold every time. To get the good ideas out of your head you need to let the bad ones out […]
There’s a small, six-letter word used far too much in copywriting. I don’t like it. Do I hate it? Possibly. To me, it’s a sign you’re being lazy, you’ve run out of steam and you can’t be bothered to think properly about what you’re writing. What’s the word? UNIQUE. Wait… Hold on one minute, Glenn. Unique […]
When you procrastinate, I don’t believe it’s the type of task that’s important. You might choose to watch television or bake a cake. It doesn’t matter. Nor does the ease of the task you choose make much difference. You might choose to procrastinate by doing something you actually find quite difficult, like going for a […]
Who. The. Hell. Would be a copywriter? Seriously. I threw out a request on Twitter for folks to tell me what they thought the hardest thing about being a copywriter is and…jeez. Ping. Ping. Ping, went notifications. Hundreds of fellow sufferers gave their two pence and the little tweet soon turned into some kind of […]
Did you hate it?” No, the interviewer replies. “Shame. You’re supposed to,” says McQueen. When it comes to getting someone’s attention, you’ve got to go for emotions. If you don’t at least try, you’re guaranteed to fail. If you’re not thinking about how your audience relates to your writing, you shouldn’t call yourself a copywriter. You’ve […]
I get so worried by what other people are doing. It’s the worst kind of anxiety. Right now, I’m reading The War at the End of the World by Peruvian writer Mario Vargas Llosa. It’s great. It’s also massive. 750 pages. And no pictures. I’m halfway through and can’t believe how dense the damn thing is. The […]
Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass too. On the flipside: if your idea is good, writing the copy will be much easier, and faster. And chances are, your copy will be […]