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Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to observe. Andy worries people are losing this skill. Worse, he worries copywriters aren’t spending enough time studying people and what…

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy…

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, its author Robert W. Bly – or Bob, as he’s better known – is one of the most respected copywriters…

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development companies in America, these days he runs FastEffectiveCopy.com, along with his business partner David Garfinkel. I caught up with him…

A free report for you here, which will hopefully provide a lot of insight into the world of copywriting. I’ve collected together five of the interviews I’ve done with top copywriters from around the UK. Inside the report you’ll find the thoughts of three young freelance copywriters – Dan Adams, Stephen Marsh and Alastaire Allday – who are all doing great work right now… And you’ll hear from two highly-respected industry stalwarts – Drayton Bird and Andy Maslen…

Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix things up with a bit of rap. Here’s what he had to say: AllGoodCopy: Who’s your biggest copywriting influence in the industry? Dan…

What connects TV presenter Fiona Bruce, Hollywood actor Orlando Bloom and novelist W. Somerset Maugham? Give up? Well, they’re all from Canterbury. As too is Stephen Marsh… a freelance copywriter and generally good egg. He’s written copy for a vast variety of clients all around the world, including a private detective, which is undeniably cool, right? I caught up with him to discuss writing routines, dealing with emotions and E.L. Doctorow. Here’s what he had…

Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked on campaigns for the likes of Sony, Nescafé, and Oasis, he’s also already penned his first book ‘Think Like a…

With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and to find out once and for all what the most essential word in copywriting is. With a nod to Twitter,…