Tag

New Copywriters

Browsing

You can’t prove that your exciting new product works before you’ve proved that it’s exciting in the first place. Think about that. Because it’s a flaw with long direct response copy that I see over and over. Too soon a copywriter will start trying to prove a product works before they’ve proved to the reader that they should be excited about the product at all. It’s a bad habit I see – particularly in new…