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Nick Laight

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I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The UK Copy Call is. He wrote: “Just a quick note to say: I don’t usually go in for most of the ‘people talking about being copywriters’ stuff that seems to be out there right now, but UK copy call 25 was great. A decent chit-chat about copy without the thinly veiled ‘Don’t write another word…

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development companies in America, these days he runs FastEffectiveCopy.com, along with his business partner David Garfinkel. I caught up with him…

Like any good copywriter, I don’t just write copy… In fact, in my experience I’ve found that all the most successful copywriters and ad men I’ve met and trained also write some form of ‘non-copy’ too. Mark Ford (Michael Masterson) and Nick Laight are poets, for example… Dave Fedash writes film scripts… Bill Bonner has published numerous books on the state of the economy. It seems – despite what some might have you beleive – copywriters…