Tag

Offers

Browsing

The local shop in my village has finally figured out the perfect marriage of impulse purchase and value. There I am… Waiting for the assistant to pack my stuff and ring it through the register… And I notice them… Four Kit Kats for £1. I know I shouldn’t. But four… FOUR… for just £1. That’s damn good value. Especially when you look across the counter and realise one Kit Kat alone costs nearly 70p these…

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint venture website, you’ve probably come across its older brother: the 60-day trial. To be honest, I’m fed up of both.…

You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on Tony Owl’s brand new copywriting seminar. That’s great news – you love Tony Owl. But is it the best way to promote Tony’s offer? Is good news always a good thing? Not necessarily. When it comes to good copy, it’s worth thinking twice about leading with good news. It could actually be…