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Robert Cialdini

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If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy a copywriter… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters will have read this. I have. In fact, I’ve read it a couple of times. But before too long I’ll…

Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence, Daniel H. Pink’s To Sell is Human or even Ogilvy’s On Advertising and you won’t find any special preference given to the word. Does that make it redundant? Does the fact that late greats and modern thinkers alike haven’t targeted the concept of ‘reassurance’ mean that it isn’t something to think about? No way. I…

Following my guest post in John Forde’s excellent Copywriter’s Roundtable, I received an email from a fellow copywriter called Tony. He was interested in my idea of fuelling your brain by reading books that aren’t typically associated with copywriting. Don’t get me wrong, each month I make sure I read at least one book that touches directly on copywriting or marketing theory… I just don’t limit myself to such books. The idea struck a chord…