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Sunfish

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Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to observe. Andy worries people are losing this skill. Worse, he worries copywriters aren’t spending enough time studying people and what…