It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve […]
Tag Archives: What is Direct-Response
Once upon a time, direct-response copywriting was considered ‘the Don’ of copywriting… Not the Don Draper. Far from it. You see, Don Draper – the famous fictional copywriter from the TV series Mad Men – is an indirect-response man. He writes copy that’s designed to briefly get your attention and then force the product to linger in your […]