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What is Direct-Response

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It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve been reading for a while you’ll know this bad boy has been baking in the oven…

Once upon a time, direct-response copywriting was considered ‘the Don’ of copywriting… Not the Don Draper. Far from it. You see, Don Draper – the famous fictional copywriter from the TV series Mad Men – is an indirect-response man. He writes copy that’s designed to briefly get your attention and then force the product to linger in your mind. And, if it’s good indirect-response copy, it’ll linger long enough to still be there when you’re…