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writing process

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If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. I’ll be using it as a platform to talk about my upcoming book – being released later…

Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of this comes from my own personal experience and is a reaction to how I tend to work personally. Needless to…

I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot. When I got in touch with him about an interview for AllGoodCopy.com, he kindly agreed. During a thoroughly enjoyable discussion we spoke about writing,…

In the second of three videos about my writing process, I hope to share with you how to get your ideas down on the page. Once you’ve done your research and you’ve got a load of great ideas bouncing around your brain, the next step is to give them form. Sure, you can just throw everything at the empty page if you like. Indeed, some copywriters recommend you do just that. But I think that’s…

In the first of three videos about my writing process, I hope to share with you an idea that will make your own writing process much easier. But this isn’t something complicated or ground-breaking. Instead, I just want to highlight a mistake I’ve noticed a lot of copywriters make when it first comes to dealing with a new project. It’s a mistake that most clients or employers will actually force you to make… But it’s a…