It sold primarily through Clickbank and is available for a very affordable price of $27.
Now, you might well be thinking how you’re supposed to ‘master copywriting with Ted Nicholas’ when Ted Nicholas hasn’t actually produced the product?
It’s a good question.
On reading the sales material you’ll soon realize that this is not authored by Nicholas himself. Instead, what’s being sold here is a ninety-nine minute interview with Ted Nicholas.
To be fair, that isn’t necessarily a bad thing.
As Sanjay points out in his promotion:
“Today, Ted Nicholas is without question the living, breathing embodiment of entrepreneurial success – He’s a successful international speaker and author, an expert marketing consultant, and one the most successful and highest paid copywriters on the planet.”
That’s true enough. And though I do think there are more modern copywriters working today who have more relevant experience in the ever-changing world of online marketing, Ted Nicholas still has a lot to teach.
Indeed, there’s a lot of classic Ted Nicholas wisdom covered in the interview, like:
“…the 3 key questions you must answer before starting to write a sales message…”
Not to mention:
“…how to unleash the flow of creativity every time you sit down to create a compelling sales message…”
“…how to create ads and sales letters that will skyrocket your conversions…”
Sure, it’s old-school stuff, but it’s still valuable, especially if you’re just starting out as a copywriter.
What’s also useful is the first bonus that Sanjay offers with the main audio interview, something he calls the 21 Point Checklist for Online and Offline Advertising.
He explains that it contains a 21 point checklist (naturally) that was handed down by Ted Nicholas and has only ever been made available to Sanjay’s paying customers. I’m not sure that this adds the value he aims to add with such a claim (I’m not familiar with any of Sanjay’s other services) but the checklist does include some interesting tips, like how to use pictures in an advert, why you should think about the lifetime value of your customers and the biggest mistake most people make in adverts.
There is also a third bonus offered: a report written by Jay Abraham (a marketing genius in his own right), called The Windfall Profit Paradox. Again, as Jay is an expert worth reading, it makes for a valuable addition to the package.
Altogether, it’s a strange one this. Neither Ted Nicholas nor Jay Abraham are involved in the product production. But does that make it any less valuable? To be fair to Sanjay, he’s brought together undeniably valuable information and packaged it at a very accessible price (plus, as it’s sold through Clickbank, you’ve got a standard 60-day guarantee).
Conclusion: Though there are many products available from Ted Nicholas himself, Sanjay Pande has put together a good product at a fair price using an entrepreneurial spirit both Ted and Jay would be proud of. Probably one to avoid for more experienced copywriters and those already very familiar with Ted’s teachings, but a good starting point for those who aren’t.