As you write more and more copy, you tend to develop your own list of ‘go to’ words.
You know that if you’re in a scrape and your brain isn’t functioning properly after a heavy night, you can dip into this universal sack of trigger words and the result will be half decent.
But I wondered…
Are everyone’s ‘go to’ words the same?
And if they are, surely what you’re really looking at is a list of not only the most popular words used in copy – they could well be the most effective.
So, I posed the question to copywriters all over the world via the Warrior Copywriting Forum: if you had to pick five words that you always had to use in every piece of copy, what would they be?
The response was very interesting.
As I expected, a lot of copywriters have a few of their own ‘go to’ words that they prefer to others – but there are also a number of words that appear over and over again.
What are they?
Well, here are the five most popular – and possibly most effective – words you can use in copy…
And remember, these are voted for by fellow copywriters all over the world…
Do they match up with what you expected?
A few certainly do for me, but what do you think?
And just to give you a little more food for thought…
Here are the closest runners up: ‘if’, ‘better’, ‘feel’ and ‘order’.
Leave your comments below and next time I’ll break down why I believe each of the top five words are so poplar.