I wrote a new article for a fellow copywriter, Alastair Allday, that is currently featured on his website, Allday Creative.

You can read the piece here.

In it I reveal five things that could help you improve your writing. But these aren’t regular copy tips and it isn’t a list of typical ‘how to’ textbooks.

In fact, these five things are totally unrelated to copywriting and actually involve Ernest Hemingway, Bill Hicks and Bob Dylan.

Because as I explained in my previous article about coming up with ideas, to be truly creative you need to feed your mind with more than just copywriting theory.

I hope you enjoy the piece and I hope you’re well.

Read my new article here.



Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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