In the first of three videos about my writing process, I hope to share with you an idea that will make your own writing process much easier.
But this isn’t something complicated or ground-breaking.
Instead, I just want to highlight a mistake I’ve noticed a lot of copywriters make when it first comes to dealing with a new project.
It’s a mistake that most clients or employers will actually force you to make…
But it’s a mistake that will cause you to spend much more time writing than you need to.
You’ll see what I mean and hopefully – by taking on board my simple suggestion – you’ll be able to avoid the mistake yourself and kick-off your writing process much more effectively.
See what you think; I hope it gives you some food for thought…
P.S. In the second video in this series I’ll explain what to do when it comes to actually putting your ideas on the page.
Again, I’ve found that many copywriters I train make this a lot harder than it needs to be. And they often end up more stressed than they should be.
Copywriting can be a very relaxing and enjoyable process if it’s done in a certain way – and in the next video I’ll explain how.