So, it turns out I’m not too hot at catching crabs…

Despite trying to lure them with ham (yes, apparently crabs love ham) I only managed to spot a single crab that soon scuttled away.

Alas, the Torquay coast is genuinely beautiful and we’ve been lucky to catch an obscenely sunny weekend.

Our hosts are doing a splendid job of looking after us and a BBQ is underway.

Much relaxing to be done before I’m back to business on Tuesday. So, I’ll love you and leave you for now.

I hope it’s as nice wherever you’re spending the weekend. I’ll be in touch with more direct response copywriting advice next week.


P.S. A big thank to Matt and Elizabeth for the generous five star reviews of Buy This Now on Amazon. Your support is much appreciated.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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