Drayton Bird wants me shot…

I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas.

Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head.

So, what happened?

Well, as usual, it’s my fault…

I asked too many questions.

After the popularity of my previous expert interviews with the likes of Alastaire Allday and Andy Maslen, I thought I’d try reeling in another big fish and invited Drayton Bird to run the gauntlet of my usual quiz.

He kindly agreed to take part. Indeed, he’s gone one further and recorded an insightful video response.

Though the questions required some thought, Drayton has risen to the challenge and in doing so has provided some excellent answers. I think a lot of readers will find them both entertaining and useful.

From explaining which emotions can be most effective in your copy to revealing the copywriters that have had the biggest influence on his own career, Drayton covers many of the issues we’re challenged with each day as a copywriter.

So, I hope you enjoy it.

Indeed, be sure to leave a comment below if you find Drayton’s video helpful.

Oh, and mind out for the seagulls…


P.S. If you’d like to get even more sagely advise from Drayton Bird, I’d fully recommend getting hold of his How to Write and Persuade video series.

Over a number of incredibly insightful and very thorough videos, Drayton shares his vast experience of what really works when it comes to direct response copywriting.

You can find out more about the videos right here.

And please, if you do get hold of Drayton’s video series, keep in touch to let me know what you think so I can share your thoughts with other readers.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.


  1. Great interview Glenn, some really interesting questions.

    There was a moment right at the end where I suddenly became CERTAIN that DB would say “Tom Jones”, based on what I’d learned about him over the course of the interview… and he did. Strangely satisfying!

    Thanks for posting this,


  2. Enjoyed the interview, and went over to check out Drayton’s “Bird Droppings” blog. Funny & informative stuff!

    Thanks to both of you for making this happen,


  3. Glenn,
    Thanks for posting this. I’ve been a fan of Drayton for a while and have always found him amusing as well as inspirational. His years of experience are evident in all he delivers. I wish I’d been able to fly over to England to attend his last EADIM seminar.

  4. Thanks for posting this … Long time fan of Drayton and his ‘Bird Droppings’

    Always loved the commonsense approach and his ability never to take himself too seriously…;-)

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