james altucher
James Altucher and Glenn Fisher. (Original design by @rhinett)

I read a book called Choose Yourself.

It made me think, which I guess is the best thing a book can do.

The author is a chap called James Altucher.

As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot.

When I got in touch with him about an interview for AllGoodCopy.com, he kindly agreed.

During a thoroughly enjoyable discussion we spoke about writing, editing and the art of selling. We also spoke about living a more positive life and dealing with failure. And due to my own strange obsessions, we also discussed which Sesame Street character James would rather spend his life with.

I hope you find the interview as insightful and useful as I did and if you do, it would be excellent if you choose to share it with your friends and colleagues too.

Here’s our discussion. Enjoy:

James Altucher Interview Notes

Obviously, I highly recommend you read James’ book Choose Yourself.

I’m generally a pretty grumpy and cynical person, but I found this incredibly insightful and surprisingly inspirational.

You can buy Choose Yourself from Amazon here.

I would also recommend you visit James’ blog and pop your name down to receive his often daily emails. You can find out more about this by visiting jamesaltucher.com

We spoke about the importance of writing concise copy and this is something I’ve written about before. You can read about one of my own techniques to keep your copy concise here.

Raymond Carver cropped up too. His excellent collection of concise short stories is called What We Talk About When We Talk About Love.

And if you’d like to see the difference good editing makes, you can read the original versions in Beginners.

More than anything, though, I hope our talk offers you some inspiration, just as James’ book did for me.



Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.


  1. A few things I heard about why long copy is better…

    1) There are many reasons why people buy, but you don’t know them individually. When you do long copy, you are covering EVERY reason that exists. And just one of those reasons could be the breaking point for a sale.

    2) People read things more than are 500 words or less. However, once you pass a certain threshold (I think it’s 2,500?), the readability is even higher than the <500 words. The reason is that people want to read everything if a lot of information is presented. They want to know every detail. You kind of explained this in your video.

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