Jonah Peretti – the ad-man-cum-tech-geek behind BuzzFeed – and his team of highly intelligent creatives are in the process of re-imagining online advertising as we know it.

Read this recent article in New York Magazine and you’ll see what I mean. I found it equal parts inspiring and scary.

Sadly, the frighteningly clever mixture of algorithms and hyper-irony at the heart of their revolution will likely leave most traditional marketers and copywriters (myself included) shivering in a corner holding a 2-4-1 coupon and their overly-fingered copy of Ogilvy on Advertising.

But help is at hand…

Here are 15 other things you can do if you’re a bit too ‘past-it’ to ‘get’ BuzzFeed:

1. Focus all your energy on one thing and practice it so much you become the best at it:


2. Laugh with joy each time @RealBobMortimer posts a tweet:


3. Have Basil Fawlty teach you something about creativity:


4. Let Woody Allen remind you that every now and then you should stop to think about what you appreciate in the world:


5. Attempt to iron a shirt with @thebandelk – my ageing, undiscovered rock band:


6. Or just listen to one of our more melancholy, yet pleasantly-rousing songs:

7. Alternatively, you could be moved by the beauty of a more established (but strange looking) man with piano:


8. You should certainly go watch everything that Glove and Boots have ever produced:


9. And take a moment to discover how much music is influenced by architecture:


10. If you’ve already read about the 18 Ways Miley Cyrus Has Used an Oreo in a Provocative Way, you could watch five hours of bleak Polish realism:

11. And then watch another five hours of bleak Polish realism:

12. By this point you should be glad that you live in a time when you can still see the 41st best comedian ever:


13. Also, be sure you don’t dismiss anything just because it’s not as popular these days:

14. And don’t dismiss anything just because it’s too popular these days:


15. Finally, appreciate that the best philosophers are often not philosophers at all:


There you have it – my homage to the guys and girls at BuzzFeed.

If you enjoyed it, please do spread it around.



Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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