Another copywriter has been amusing my girlfriend!
But it’s OK. There’s nothing dodgy going on.
In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing helps too.)
I’ve seen him speak a few times now. But over in the US recently, it was the first time Lin had seen him.
He was as entertaining as ever and afterwards we caught up with him to discuss everything from Italian crime novels to the branding ‘bollocks’ (his word) that most advertising agencies produce these days.
Later that night we ended up a little worse for wear in the garden of a local millionaire. But that’s another story.
And it’s beside the point…
You see, when catching up with Mr Bird, we got to talking about a relatively new venture he’s been working on.
It’s essentially an interactive tool to help copywriters, marketers and business owners improve their copywriting and marketing skills.
Pretty useful, right?
But here’s the best bit…
The ‘interactive’ element is that you actually get to pose your problems to Drayton himself.
Yup. You ask him a question about copywriting or present a marketing problem and he’ll answer you.
A direct line to one of the most qualified copywriting experts working in the industry today. Not bad.
Indeed, if you’ve already got a question you’re eager to ask a guy who once ran David Ogilvy’s direct response dealings:
According to Drayton, the website has been very well received and those already involved are finding it incredibly useful.
I can see why.
As well as being able to ask your own questions, there is also a wealth of content that’s been generated by other people’s questions.
There are many exclusive videos and interviews too, with very smart people like Rowan Gormley (launched 3 businesses for Virgin), Srikumar Rao (best-selling author) and Clayton Makepeace (considered the highest paid copywriter in the US).
Drayton calls this huge stockpile of high quality insight ‘The Vault’. And I must admit I’ve spent a lot of time snooping around it, discovering many ideas to use for myself in the future.
I’ll pass you over to Drayton for the full details of what’s included and how it works in a moment…
But I will say this: it’s a very smart and useful idea and something I think you should check out, regardless of whether you’re new to copywriting or an old pro.
Over the years, I’ve written many successful sales campaigns, but the fact is I never stop learning.
And that’s just it…
It’s opportunities like this one – where you get to twist the ear of someone with such vast history and experience – that help you to continue your learning.
So, I would happily suggest…