I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business.

Glenn Fisher Copywriter
Me: Catching some sun on the Seine in Paris.

As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap.

Indeed, if anyone ever wants to pick my brain for their own site, feel free to get in touch – I’m usually happy to oblige.

You can email me at allgoodcopy@gmail.com

Anyhow, this time round, Karim – the chap asking the questions – quizzed me on what direct response copywriting actually is, how to get good at it and why human psychology is so important to any budding salesman.

Despite Karim having some trouble with the microphone his end, I listened to the recording he’s put together for his blog and think it makes for a relatively interesting half an hour.

So, if you’re in the office or on the road, plug your headphones in and have a listen.

Or, if you’re particularly strange, you can turn off the Pink Floyd record you’re rocking to and blast my dour tones out instead.

I hope you found that useful. Indeed, if so, please take a moment to say so in the comments below. It would be much appreciated.



Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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