A small gift for you this week…

You see, I’ve been doing a little ‘work’ on the website recently in an attempt to attract some new writers to AllGoodCopy.com.

But don’t worry: you’ll be seeing the benefits soon.

Indeed, though it’s not officially launched yet, there’s some much cleaner and better organised design coming your way soon…

And I’ll soon be telling you about a whole new feature where you’ll receive additional weekly insight from some of the best copywriters and marketers in the world.

You’re gonna like it a lot.

But anyhow, in cleaning things up a bit recently, I’ve also spruced up a guide I wrote a while ago, called Five Ways to Improve Any Sales Promotion in Less Than Five Minutes.

The guide – SURPRISINGLY – details five ways to immediately improve any sales promotion in less than five minutes.

Literal names aside…

It’s all very practical and sensible advice…

And it’s all based on ideas I’ve tested out over the years.

I thought you’d find it useful to have a read through yourself as it might be a while since you saw it, if ever.

As a favour, though…

And I hope you’ll excuse my cheek…

I’d love to get your thoughts on it.

If you enjoy it and find it useful, drop me a line, as I may be able to use your kind words to inspire one of your fellow writers to join.

Oh, and let me know if you’re a freelancer, or if you write for an agency, a private firm or a strange ninja rat who calls himself ‘Splinter’.

Of course, if you hate the guide and despise me – just lean out of your bathroom window and shout to the world:

“This Glenn Fisher guy is a total jerk… ignore him and all his copywriting insight!”

Once you’ve done that, I recommend closing the window, counting to ten and only then should you email me some kind, glowing words about how useful the guide is.

Trust me, doing so will immediately assuage any feelings of guilt you have about leaning out your bathroom window and calling me a jerk.

Whichever path you choose, you can just email me at allgoodcopy@gmail.com.

Before that, of course, you should probably have a good old snorkel at the guide itself…

You can click this link to do that right now.


You want more?

Non, je refuse! That’s it for this now.

What do you mean I haven’t shared my usual, deep philosophical insider insight?

I’m bloody busy, my good friend. But in seriousness, I’m just about to leave my east coast office for a long drive to London Heathrow and a flight over the pond to the U… NITED… STATES.


Yup: I’m chasing me some American dream, dropping in on Washington, Baltimore and New York over the next two weeks.

So, you can expect some American-inspired themes cropping-up for the next post.

What I will say before I go – because I am mildly excited about it – is that I had some very happy news this week about the publishing of my first ever proper book on copywriting.

Without wanting to ‘warm you up’ too early, I can tell you things are progressing nicely and hopefully it won’t be too long before my ramblings are adorning coffee tables around the world.

More news on that as it develops.


One small piece of advice before I go… and this is really the ‘gun to the head’ kind of thing I would say to all copywriters if you forced me…

You must always be authentic in your writing.

Whatever product or service you’re writing copy for, you must find a way to be authentic.

Usually, if it’s something you’re not too familiar with, it means doing a serious stack of research…

But sometimes, just like this email, the easiest way to be authentic is to just write it out as you see it.

That will often see better results than hours of deliberation.

OK. That really is me for this week…

Enjoy the free guide, throw some feedback my way if you can, and I’ll be back with some fresh insight next week.


P.S. In case you haven’t see before, I’ve put together another simple guide that outlines my own training methods as well as detailing more than twenty ways to boost the conversion of your current copy.

Filled with specific writing tasks I’ve used to train successful copywriters, I guarantee this will help improve your copywriting – or your money back.

You can get hold of a copy here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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