I’m just coming to the end of a long week of meetings and presentations here in Baltimore.

It’s been great to catch up with so many friends on this side of the pond and meet so many new people.

I’ve met marketing experts, copywriting legends and best-selling authors

And, as ever when I make the trip over here, I’ve been able to learn a ton of new stuff about the cutting edge ideas that are working in the direct response marketing industry right now.

I’ll be sharing a lot of those ideas with you over the next few weeks in my emails, but today I have some very special insight to share with you in a slightly different way.

And the good news is, this isn’t a one off thing… it’s going to be a regular feature I’ll be sharing with AllGoodCopy.com readers on a regular, weekly basis.

You see, each week as part of my work with Agora Financial UK, I broadcast a live copy call that usually features an expert in the industry talking about copywriting, marketing or some other important element of making sales.

Sometimes – for good or bad – it’s just me sharing my own insight.

Each week, though, with that expert, we dig deep for thirty minutes to uncover some insight and advice that listeners can use and apply to their own copywriting and marketing efforts.

Going forward, each week I’ll be posting the latest call on the website for you to listen to.

Oh, and it’s completely free.

The fact is: I have a constant need for new writers who are willing to learn about direct response copywriting and come to write and train with me at Agora Financial UK

So, as with my regular articles here, I want to share as much of my experience and insight – and that of my expert colleagues – so that you might learn more about our approach to copywriting.

A weekly treat

Now, I’m just working on posting the entire archive of 24 previous episodes of The UK Copy Call so that you’ll have over 10 hours of expert advice to catch up on and refer to…

But with so many meetings this week, I’m yet to find enough time to get it quite finished.

It’ll be up soon and I’ll let you know when it is.

In the meantime, to whet your appetite and provide you with your weekly fix of direct response copywriting insight, I’ve posted this week’s special extended episode below.

Three of the best…

I can’t stress enough how successful these three writers are and how thankful I am to them all for taking the time to talk to me this week.

These guys have each written long copy promotions that have generated millions and millions of pounds and they are all obscenely respected in the industry.

James ‘Woody’ Woodburn is an old friend who I used to work with in London, but he now heads up Agora Financial in Australia (and is always looking for new writers in Australia if you’re a reader from ‘down under’).

Scott Bardelli has worked with some of the biggest publishers in the US and now writes exclusively for Agora Financial. Last year he wrote one promotion that generated over 35,000 new paid readers for one publication.

And John Forde (or Jack, depending on how you met him) is a legendary copywriter in the industry and one of the first apprentices of Agora’s founders, Bill Bonner and Mark Ford. He now lives and writes copy from his home in Paris.

So, you have around this baltimore table three of the best copywriters from around the WORLD sharing their insight into copy – for you.

Not bad, right?

And as I say, I’ll be sharing this kind of expert level insight with you every week.



This week we recorded the usual thirty minutes, but after that John suggested we keep the tape rolling and there’s some bonus conversation after that too.

But anyway, I’ll stop rambling and let you have a listen…

Though, as one final thing, I would really appreciate it if you could give me some feedback on the call if you find is useful – you can reach me on the normal line: allgoodcopy@gmail.com

Here’s click on the link below and scroll down to listen to this week’s UK Copy Call:



P.S. In case you haven’t see before, I’ve also put together another simple guide that outlines my own training methods as well as detailing more than twenty ways to boost the conversion of your current copy.

Filled with specific writing tasks I’ve used to train successful copywriters, I guarantee this will help improve your copywriting – or your money back.

You can get hold of a copy here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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