No doubt you’re currently languishing in some kind of post-Christmas/pre-New Year malaise.

And like me, you’re probably regretting how much you’ve eaten and drunk already, whilst at the same time wondering just how much more it is reasonable to eat and drink tonight.

I understand.

It’s a difficult consideration.

For that reason, I won’t keep you long today.

But I did want to take this opportunity to write and wish you a happy New Year.

Since I jumped back in the saddle in September and started sharing my insight with you again, I’ve received loads of positive emails from people sharing their stories and thanking me for my advice.

(I still have a few emails to respond to, which I’ll do first thing in the New Year.)

I can tell you that all the feedback I receive is genuinely appreciated and I look forward to sharing even more with you in 2018.

Indeed, here we are…

Another year, almost done.

It’s been a pretty good one for me. In fact, I’m pleased to tell you that on Thursday I topped it all off by asking my partner to marry me.

She said yes.


I hope your 2017 was good too. And I hope that you have some exciting plans for 2018?

One of my own exciting projects for the coming year is publishing my first proper book on copywriting.

Just before Christmas I signed a deal with a publisher and can happily tell you that the book should be released in June.

I’ll tell you more about it next year, but I’m really pleased with how it’s looking so far and I hope it’ll quickly become a really useful title for anyone interested in direct response copywriting.

For a bit of fun, I might even arrange a bit of a book tour to give us a chance to meet up maybe. We’ll see.

On that note…

I’ve also put together another simple guide that outlines my own training methods as well as detailing more than twenty ways to boost the conversion of your current copy.

Filled with specific writing tasks I’ve used to train successful copywriters, I guarantee this will help improve your copywriting – or your money back.

You can get hold of a copy here.

What’s your plans for 2018?

I’d really like to hear your copy plans for next year.

And I’m particularly interested in hearing what you think your biggest copy challenges will be in 2018?

Email those in (just hit reply to this email) and I’ll see if I can offer some advice on overcoming them in a future issue.

In the meantime, if you haven’t already, you should download the new guide I put together just before Christmas:

It’s called Copy Formula Secrets: Three Proven Formulas For Writing More Effective Direct Response Copy Faster.

You can download it for free and inside you’ll discover:

COPY FORMULA #1: The C.I.A. secret for identifying good ideas – Don’t write a single piece of copy until you’ve read about this and started applying it to your writing process. This will make sure you significantly improve your strike rate and shave days off writing.

COPY FORMULA #2: The D.I.E approach to writing email adverts – This easy to follow method of creating ad copy will not only help you speed up the process of writing, it will help you make sure you’re targeting the right people with the right message.

COPY FORMULA #3: The ‘Rainbow Thread’ Formula – One of the hardest things about writing long copy is being able to stick to one idea, whilst making sure all the different elements of your offer are present throughout – this helps you over come that challenge.

All you need to do to get hold of the guide is click on the link here:


DOWNLOAD: Copy Formula Secrets
(If you’re already subscribed to, you should have received my email with a download for the guide.)D: Copy Formula Secrets

And as I said last time, if you do find this useful, please do drop me an email with a testimonial that I can use to encourage others to download it.

Otherwise, I will say my farewell for now and leave by wishing you a very, very happy New Year.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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