It’s definitely on Amazon.
And I’m definitely excited.
Look, I’m doing a big thumbs up and everything.
Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it.
If you’ve been reading for a while you’ll know this bad boy has been baking in the oven for some time.
I’m happy to tell you it’s being published by the lovely folks over at Harriman House, the UK’s leading independent publishers for finance and business books.
Indeed, there’s a ton of interesting elements that have gone into producing the book that I’ll cover in future articles. I think you’ll find some of the insight I’ve gathered really useful.
The book is called:
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales.
What do you reckon?
I like it and I’ll tell you how the title came about another time. It’s a funny story.
Right now, I can tell you it’s officially published 1st October, but you can pre-order your copy now.
This minute in fact.
I hope you will do. It would mean a lot.
In fact, on that note, as a loyal follower, who’s been reading my stuff for a while now, I want to do something extra…
Something just for you as a reader of All Good Copy.
So, if you pre-order a copy of The Art of the Click today and send me a copy of the Amazon order confirmation, I’ll do two things…
FIRST, I’ll add your name to the special LIVE webinar I’ll be hosting at the start of August, in which I’ll be discussing some of my best secrets and answering questions on copy.
The only way to access this webinar is by sponsoring the 10k run I’m doing or pre-ordering the book. I’m going to make it a very special discussion and think you’ll get a lot of out it.
SECOND, as well as giving you access to the webinar, I’m going to give you an exclusive collection of my own swipe file promotions I’m preparing at the moment. Again, this specific swipe file, with my own notes included, won’t be available by any other means. It is only for All Good Copy readers who pre-order The Art of the Click.
Soon as you send me the confirmation I’ll add your name to the list and I’ll be in touch with details as soon as the date of the webinar is finalised.
(And if you can’t make it on the day, I’ll record it and you can send your questions in to me before the event. And feel free to drop me a line with any other questions about the book.)
Jam-packed with copy goodness
It’s been really weird reading my own book over and over again during the editing process.
You start to lose all sanity and sometimes forget you even wrote it.
But that weirdness does actually afford you a small window of opportunity to view it from a mildly objective point of view and I think – I hope – what I’ve produced is pretty damn useful.
There’s a lot of stuff in there.
As you’d expect, there are some stories and personal anecdotes…but there’s also tonnes of practical advice, with tasks you can do to practice your writing and top tips throughout.
There’s stuff in there on idea generation, writing (and re-writing) headlines, structuring long copy, understanding your audience, improving your offers and how to best manage your time when writing.
There are also new and excellent interviews with three of my biggest copywriting influences: multi-millionaire Mark Ford, copywriting legend John Forde and my good friend and honorary Aussie, James Woodburn.
All in all, I think it’ll make a good addition to any copywriter’s library. And personally, I’m pleased to be publishing a book that is focused entirely on direct-response copywriting, which I feel gets overlooked a little bit too often.
Bottom line is:
If you like reading my emails, you’ll like this book.
If you’re into copywriting, you’ll be into this book.
And if you’re always striving to learn, you’ll learn a lot from this book.
I know publication is a little way off yet, but every pre-order helps me with promoting the book and reaching a wider audience. I’ll be doing various events in the run up to launch and the more pre-orders I can get, the better it is for things like that.
So, if you’re able to pre-order your copy today, it would be genuinely appreciated.
As I say, send me a copy of the order confirmation and I’ll add you to the list for those All Good Copy reader bonuses.
I’ll obviously be talking a lot more about this over the coming weeks and months…but as I say, there’s a number of new insights I’ve gained from this whole process that I think you’ll find really interesting and in talking about the book, I hope you’ll find what I share useful.
In the meantime…
P.S. Thank you again if you donated to the charity run Ruth and I are doing in July. With your help we’ve managed to reach our fundraising target, which is great.