Vikki Ross is a nice person.

Chances are you know that already because most people in the world of copywriting – particularly in the UK – will have crossed paths with Vikki in some way and will thus have discovered her obscene levels of niceosity.

If you haven’t, it is my absolute pleasure to bring her to your attention in this fifth episode of The All Good Copy Podcast.

It’s a great episode, in which Vikki shares her thoughts on what it means to be a copywriter, what the ‘Copywriters Unite’ hashtag is all about and why developing mentors can be so helpful at all stages of your copywriting career.

I love catching up with Vikki and hopefully you’ll have as much fun listening to our conversation as I had having it.

Indeed, please do keep sharing the podcast around the interweb with your friends and colleagues and any other folks who might find it useful.

And if you’re able to take a minute to leave a positive review on iTunes, that would be wonderful.

Something else that you should most definitely do is check out the excellent resources that Vikki mentions in the episode, including For Creative Girls, Who’s Your Momma and The Future Strategy Club.

You’ll find links to all the different things in the notes below:


Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

Find out more about For Creative Girls here.

Find out more about Creative Equals here.

Find out more about She Says here.

Find out more about Who’s Your Momma here.

Find out more about The School of Communication Arts 2.0 here.

Find out more about The Future Strategy Club here.

A Life In Words by Paul Auster and I B Siegumfeldt is available on Amazon here.

Thanks for taking the time to check out episode five of The All Good Copy Podcast and while you’re here, be sure to check out the other episodes if you haven’t already.

You can find the archive here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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