Writing copy can sometimes seem a lonely existence.

Especially if you’re freelance, huddled up at home, thinking up ideas in the quiet, and tapping away into your laptop.

And sure, the actual writing of copy is a bit of a one-person job too.

But just because it wouldn’t make much sense for two people to be typing on the same keyboard, doesn’t mean you can’t get others involved.

Collaboration, when it comes to copywriting is – I think – essential.

From firing initial ideas back and forth to having peers feedback on something you’ve written, there are so many opportunities and advantages to having more cooks in the kitchen.

This was one of the key themes of my recent chat with freelance copywriter, Andrew Nattan.

As well as working alone, Andrew has also been collaborating recently with two fellow freelancers to form a new agency: Hampson Nattan Williams.

The new agency has also got together with another freelancer, Lorrie Hartshorn, to launch a brand new creative conference in the North of England, called – appropriately – Creative North.

We talk about the conference, about collaboration and about why Andrew has a bitter dislike of Ernest Hemingway.

It all makes for a great little episode.

You can listen here:

On iTunes

On Spotify

On SoundCloud

And if you’re a fan of the podcast generally, it would be ace if you could take a couple of minutes to leave a nice review on iTunes, as it helps new people to discover it.

I’m currently finalising the guest list for series two and it’s looking very strong.

You’re in for some real treats.

NOTES ON THE PODCAST

Andrew Nattan is a freelance copywriter, co-founder of Hampson Nattan Williams and co-organiser of Creative North. He is based in Manchester. You can find him on Twitter here

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

Creative North is a brand new conference celebrating creativity in the north of England. It’s taking place in Manchester on June 7th and you can find out more about tickets here.

Hampson Nattan Williams is a copywriting agency based in Manchester. You can find out more about them here.

The Hitchhiker’s Guide to the Galaxy by Douglas Adams is available on Amazon here.

Slaughterhouse 5 by Kurt Vonnegut is available on Amazon here.

The Adventures of Kavalier and Clay by Michael Chabon is available on Amazon here.

Don’t forget, there are another six great episodes of The All Good Copy Podcast available in the archive with the likes of Vikki Ross, Nick Parker and Jo Duncan.

You can find the archive here.

P.S.
I’ll be heading over to Creative North myself in June. So, if you grab a ticket, let me know and it’ll be good to catch up. Should be a great event.

Author

Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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