Health is a huge niche for copywriters…

I know a lot of people reading this already work in it.

I’ve written bits here and there and always find it interesting.

It’s such a personal and emotionally charged area. I can see why it makes such fertile ground for copywriters.

Mind you, it’s an area with its own challenges too.

A lot of the language can be difficult to navigate and there’s fair bit of regulation involved.

It’s one of the reasons I wanted to get Edinburgh-based copywriter Louise Shanahan on the podcast.

She specialises in writing health copy and runs a website called The Copy Prescription.

She’s also a very nice person and I had a lovely time chatting to her.

We talked about why jargon can sometimes be useful in copywriting, what it takes to write copy in the health niche and why you don’t need a six-pack to provide health advice.

You can listen to the episode through the usual channels here…

On iTunes.

On Spotify.

On Soundcloud.

I hope you thoroughly enjoy the episode and, if so, please do like and share it on social media. Your support really helps, so thank you in advance.


Louise Shanahan is a freelance copywriter and founder of The Copy Prescription. She is based in Edinburgh. You can visit her website here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

Just One More Thing by Peter Falk is available on Amazon here.

You can find out more about Joanna Weibe and Copy Hackers here.

The Copywriter Club Podcast with Kira Hug and Rob Marsh is available here.

The Copy Chief Podcast with Kevin Rodgers can is available here.

Don’t forget there’s a whole lot more insight and advice across all the other episodes of the podcast too.

If you’ve missed one of the episodes so far, you can catch up by checking out the archive here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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