After winning almost every advertising award there is with his previous agency, you’d think creative renaissance man, Nils Leonard, would be taking it easy these days.

But no.

Not Nils.

Together with co-founders Natalie Graeme and Lucy Jameson, just two years ago Nils helped launch Uncommon, a creative studio based in London.

Their aim is to ‘create brands people want to exist’…

And with loads of weird, wonderful and sometimes controversial work for the likes of Brewdog, Nike and ITV, they’re certainly fulfilling their brief.

So, as you can imagine, it was an absolute pleasure to talk with Nils for the latest episode of The All Good Copy Podcast.

Not only was it ace to get some insight into how things work at Uncommon, but it was really interesting to hear what influences Nils creatively.

I thoroughly hope you enjoy the episode as much as I enjoyed making it.

If you do like it, it would be ace if you could take a minute to leave a nice review on iTunes or share it across your preferred social media channels – as they say.

My thanks in advance if you do. Indeed, the support I get with the podcast is so good and it all helps to keep pulling in such extraordinary guests.

You can listen to the podcast here:

Or download via the usual channels here:





Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

The television version of the Brewdog advert we discuss can be found on YouTube here.

The Nike Lionesses advert we discuss can be found on YouTube here.

The Fox and the Star by Coralie Bickford-Smith is available on Amazon here.

Grief Is A Thing With Feathers by Max Porter is available on Amazon here.

The Shape of Water by Andrea Camilleri is available on Amazon here.

The Flame Alphabet by Ben Marcus is available on Amazon here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

Write A Comment