Relentlessly helpful.

That’s what my latest guest on The All Good Copy Podcast claims to be.

If you’re familiar with John Espirian already, you’ll know that’s exactly what he is.

But if you’ve not come across him before, you’re going to see just what he means.

Over the course of forty or so minutes, he shares a whole host of tips and techniques for marketing yourself on LinkedIn, advice on finding a niche and thoughts on what makes good content.

It was an absolute pleasure to talk to John and I hope you enjoy listening to the episode as much as I enjoyed recording it.

If you do like it, it would be ace if you could take a minute to leave a nice review on iTunes. If you do your name will be entered into the hat to win a free signed copy of my book, The Art of the Click.

You can listen to the podcast here:

Or you can listen…

On iTunes here.

On Spotify here.

Or on Soundcloud here.


John Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

You can find out more about Mark Schaefer by visiting his website here.

Death and the Penguin by Andrey Kurkov is available from Amazon here.

A Brief History of Seven Killings by Marlon James is available from Amazon here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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