From the smoky corridors of Saatchi and Saatchi…

Through the judging panels of D&AD…

To the modern offices of VaynerMedia, where she’s the ECD today…

Becky McOwen-Banks has been doing incredible work in the advertising industry throughout her long and successful career.

So, it’s an absolute pleasure to have her as my first guest for the new series of The All Good Copy Podcast.

We spoke about why she got into advertising in the first place, how the industry has changed over the last twenty years and what it’s like to work with the famous, and often quite polarising, Gary Vaynerchuk.

We also spoke a lot about dogs weeing. But what else do you expect from me, eh?

Despite this, it all makes for a wonderful episode and I hope you enjoy it.

Please do share it far and wide, as that would be nice. The opposite is not nice, and therefore should be avoided.

You can listen here:

Or on iTunes here.

Or even on Spotify here.

Wherever you do choose to listen to it, as I say, please do give it a share afterward – it’s appreciated.

NOTES ON THE PODCAST

Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently an executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here.

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can find out more about Girl Effect by visiting the website here.

You can find out more about VaynerMedia on their website here.

A Smile in the Mind by Beryl McAlhone is available on Amazon here.

The Art of Client Service by Robert Solomon is available on Amazon here.

Plume by Will Wiles is available on Amazon here.

This Is Not Propaganda by Peter Pomeranstev is available on Amazon here.

Catch up on The All Good Copy Podcast here.

Author

Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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