Old people are out of touch.

That’s the vibe you find in certain parts of the advertising industry.

It’s nonsense, of course.

But I’ve spoken to many legends of the game and they’ve all had this feeling in one way or another.

My guest for EP.33 of the All Good Copy podcast – the excellent Ian David – has certainly experienced being dismissed because he’s considered ‘past his best’.

Thankfully, he’s doing something about it and has launched Fearless over in the US, an agency with the primary goal of proving talent is ageless.

It was a pleasure to catch up with him to discuss the issue of ageism in advertising, why it’s stupid to overlook experience and his own background in the industry.

You can – and should – give it a listen here:

Or you can subscribe and listen on iTunes here.

I hope you thoroughly enjoy the episode and please do share it around if you do.


Ian David is the founder and creative director of Fearless, an agency he set up to help promote the idea that talent is ageless. Before moving to live and work in the US, Ian spent many years working in the London advertising scene and has worked with some of the best names in the business. You can find out more about Fearless and about Ian himself by following him on Twitter here.

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can visit the Fearless website here.

To Kill a Mockingbird by Harper Lee is available on Amazon here.

The Common Good by Robert B. Reich is available on Amazon here.

Catch up on the All Good Copy Podcast here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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